differentiate or die challenge

build an unstoppable competitive advantage

  • Differentiate your product in 14 days
  • Deploy a StoryBrand-certified message
  • Win your money back

($500) start the challenge

the 14-day challenge that increases your competitive advantage

Here’s exactly what happens:

Get answers to these questions:

  • How is your product different than everyone elses?
    • Is your sales channel different?
    • Is your product different?
    • Is your ICP different?

Differentiation & Positioning

Days 1-3

  • Systematically replace your messaging across every channel using MessageOS
  • Two check-in calls
  • Real-time feedback
  • Direct access to a StoryBrand certified-guide

Deployment

Days 4-14

($500) start the challenge

Win Your $500 back (Here’s how)

Complete these 8 actions,

win your money back:

show up and ship

  1. Attend all 3 workshops
  2. Activate MessageOS within 48 hours
  3. Replace 10 pieces of messaging:
    • Homepage
    • About section
    • All social bios
    • Email signatures
    • 5 social posts weekly

track & share

  1. Set up differentiation dashboard
  2. Publish 2 LinkedIn posts with MessageOS
  3. Submit before/after screenshots
  4. Record 45-second testimonial
  5. Attend both check-in calls

($500) start the challenge

“[MessageOS] is a no brainer”

Dylan Mitchell | Marketing Director, San Diego Air and Space Museum

“message Playbook really helped us pinpoint our main messaging”

austin larsen | founder & ceo of rivala

“The best analogy I have is when dumbledore pulls out his thoughts

reyn soffe | SVP of brand, Young Living essential oils

“messageOS allowed me to stay consistent in my messaging”

andrew armstrong | founder, whiteboard consulting

“MessageOS has been a really awesome resource for when I’m stuck”

natalia mujica | marketing director, oqsie

What you actually get

immediate deliverables

  • StoryBrand-certified Message Playbook
  • StoryBrand-certified Message Audit
  • Complete homepage copy
  • MessageOS with your Playbook loaded

long-term assets

  • Defensible competitive advantage
  • Clear differentiation
  • Marketing that converts
  • Aligned teams
  • Team access to MessageOS – stay on-message across all channels, forever

($500) start the challenge

take the challenge

$500 investment

$500 back upon completion

limited to 10 founders

($500) start the challenge

start the challenge

differentiate or die challenge

build an unstoppable competitive advantage

  • Differentiate your product in 14 days
  • Deploy a StoryBrand-certified message
  • Win your money back

($500) start the challenge

the 14-day challenge that increases your competitive advantage

Here’s exactly what happens:

Get answers to these questions:

  • How is your product different than everyone elses?
    • Is your sales channel different?
    • Is your product different?
    • Is your ICP different?

Differentiation & Positioning

Days 1-3

  • Systematically replace your messaging across every channel using MessageOS
  • Two check-in calls
  • Real-time feedback
  • Direct access to a StoryBrand certified-guide

Deployment

Days 4-14

($500) start the challenge

Win Your $500 back (Here’s how)

Complete these 8 actions after workshops, win your money back:

($500) start the challenge

show up and ship

  1. Attend all 3 workshops
  2. Activate MessageOS within 48 hours
  3. Replace 10 pieces of messaging:
    • Homepage
    • About section
    • All social bios
    • Email signatures
    • 5 social posts weekly

track & share

  1. Set up differentiation dashboard
  2. Publish 2 LinkedIn posts with MessageOS
  3. Submit before/after screenshots
  4. Record 45-second testimonial
  5. Attend both check-in calls

What you actually get

immediate deliverables

  • StoryBrand-certified Message Playbook
  • StoryBrand-certified Message Audit
  • Complete homepage copy
  • MessageOS with your Playbook loaded

long-term assets

  • Defensible competitive advantage
  • Clear differentiation
  • Marketing that converts
  • Aligned teams
  • Team access to MessageOS – stay on-message across all channels, forever

($500) start the challenge

“[MessageOS] is a no brainer”

Dylan Mitchell | Marketing Director, San Diego Air and Space Museum

“message playbook helped us pinpoint our messaging”

austin larsen | co-founder & ceo of rivala

“the best analogy i have is when Dumbledore pulls out harry potter’s thoughts”

reyn sofe | SVP of brand, young living essential oils

“MessageOS allows me to stay consistent in my messaging”

andrew armstrong | founder, whiteboard consulting

“messageOS has been a really great resource for when i’m stuck”

natalia mujica | marketing director, oqsie

take the challenge

$500 investment

$500 back upon completion

limited to 10 founders

($500) start the challenge

start the challenge

differentiate or die challenge

build an unstoppable competitive advantage

  • Differentiate your product in 14 days
  • Deploy a StoryBrand-certified message
  • Win your money back

start the challenge ($500)

the 14-day challenge that increases your competitive advantage

Here’s exactly what happens:

  • Day 1: Positioning & differentiation workshop
  • Day 2: StoryBrand-certified messaging workshop
  • Day 3: We write your homepage

Differentiation & Positioning

Days 1-3

  • Systematically replace your messaging across every channel using MessageOS
  • Two check-in calls
  • Real-time feedback
  • Direct access to a StoryBrand certified-guide

Deployment

Days 4-14

start the challenge ($500)

Win Your $500 back (Here’s how)

Complete these 8 actions after workshops, win your money back:

start the challenge ($500)

show up and ship

  1. Attend all 3 workshops
  2. Activate MessageOS within 48 hours
  3. Replace 10 pieces of messaging:
    • Homepage
    • About section
    • All social bios
    • Email signatures
    • 5 social posts weekly

track & share

  1. Set up differentiation dashboard
  2. Publish 2 LinkedIn posts with MessageOS
  3. Submit before/after screenshots
  4. Record 45-second testimonial
  5. Attend both check-in calls

What you actually get

immediate deliverables

  • StoryBrand-certified Message Audit
  • StoryBrand-certified Message Playbook
  • MessageOS with your Playbook loaded
  • Complete homepage rewrite

long-term assets

  • Defensible competitive advantage
  • Clear differentiation
  • Marketing that converts
  • Aligned teams
  • Team access to MessageOS – stay on-message across all channels, forever

start the challenge ($500)

“[MessageOS] is a no brainer”

Dylan Mitchell | Marketing Director, San Diego Air and Space Museum

“message Playbook helped us pinpoint our messaging”

austin larsen | co-founder & ceo of rivala

“The best analogy I have is when dumbledore pulls out harry potter’s thoughts”

reyn soffe | svp of brand, young living essential oils

MessageOS allows me to stay consistent in my messaging”

andrew armstrong | founder, whiteboard consulting

“messageOS has been a really great resource for when I’m stuck”

natalia mujica | marketing director, oqsie

take the challenge

$500 investment

$500 back upon completion

limited to 10 founders

start the challenge ($500)